2013
Client: 2045 Tech

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Floome measures your blood alcohol concentration (BAC) and sends the results directly to your smartphone. How does it work? Just plug it into your smartphone via a standard audio jack, open the mouthpiece and blow – no batteries required.

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Design Brief
Design an engaging experience for millennials to inspire the use of a breathalyzer during social activities and during the night life with friends.

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My role has been from design research for the physical product, to benchmark analyses, wild ideas and concepts development, sketches and the development of the final product collaborating with one industrial designer, mechanical engineer and prototyping company.

Also I've been supervising the development of the branding and company positioning with the CEO of Floome for the launch of the Kickstarter campaign and the launch at CES 2014.

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The design has been patented with the USPTO (US) and it’s now available on the Floome official website or on online stores like this the Vodafone e-store.