Design Group Italia
Client: PepsiCo - Design & Innovation
February - April 2014

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In collaboration with the Pepsico Design & Innovation team we defined a strategy for near future new Pepsico Vending Machines that led to the development of Spire 2.0.

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UX Research & Strategy

- Organised internal workshops with Pepsico design and management team to define brief, scope and project timeline.

- Research, mapping and tech scouting

- Ideation of possible ‘moments’ features and scenarios to develop new vending machine experiences
 

1 project manager, 1 UX Designer in collaboration with 2 designers from Pepsico Design & Innovation Centre