Design Group Italia
Client: ABB
June - September 2014

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About the client
ABB is a Swedish-Swiss multinational corporation operating mainly in robotics and the power and automation technology areas. One of the largest engineering companies as well as one of the largest conglomerates in the world. 

At Design Group Italia our client was ABB Italy the Service division ex SACE team.

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Design Brief
Define the new experience and touch points for EMAX 2 to fludily pass from circuit breakers to automatic power management systems for small and medium companies to increase efficiency and reduces energy consumption based on the user's needs.

The 4 man pillars to keep in mind of the new product: efficiency and control, connectivity, performance, ease of use and safety

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UX Research & Design

- ABB stakeholders, end users interviews and focus group to analyse the actual ecosystem of the ABB Sace service

- Personas and customer journeys

- Market Analysis of direct competitor products, strategy and visual language

- Energy management dashboard Wireframe

1 Project Manager, 1 UX designer in collaboration with the project manager of ABB, 1 electric engineer, and 1 software engineer